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You can use Google Analytics 4 (GA4) in both Pure and the Pure Portal. This data is sent to the Google Analytics account you specify and is not shared with Elsevier.
Connect your Google Analytics account to Pure
- Navigate to Administrator > System settings > Google analytics.
- Enter your Google Analytics tracking ID.
- Click Save
For information about setting up Google Analytics and finding your ID.
Connect your Google Analytics account to Pure Portal:
- Navigate to Administrator > Pure Portal > Configuration > Google Analytics.
- Enter your Google Analytics 4 Measurement ID into the Google Analytics Tracking ID field.
- Click Save
This step verifies your site ownership with the Google Search Console using the Google Analytics tracking code method.
Published at June 16, 2025